Videodrome – released in 1983, in pre-certification VHS era, is a continuation of Cronenberg’s fascination and continued exploration of “body horror”. Inserting a VHS cassette into James Wood’s abdomen was an apt visual metaphor for the theme of the movie and really the movie industry as a whole at that time.
Distributors describe that being in the VHS distribution biz in the early days was a bit like being a crack dealer. In those days VHS titles were sold to video stores not direct to the public “for rental only” was the classification at $60 -80 per title and it was easy to sell 20-40,000 units and everything sold. Later it was harder to sell no name titles but for a while it was big business and lots of independents got in the game and did very well. I think Videodrome realty captured the zeitgeist of the times. I remember seeing the film on VHS in 1985 and thinking it was pretty out there and it still is 25 years later. I recently re-watched it on dvd – it looks and sounds so much better but it was more shocking first time around on VHS.
I saw David Cronenberg talk at the 2005 Cannes film festival the year he was promoting a History Of Violence which is ironic given that a History Of Violence was the last studio film released on VHS. He said among other things that when you start directing you won’t know if you have anything to say until you have made three films or so – it really is a leap of faith when you first start. His body of work up to Videodrome is very consistent- Shivers, Rabid, Scanners – all great films made by an auteur getting better each time . It seems he did have something to say after all and still does to this day.